MASTERCLASS & BOOTCAMP | 2 MONTHS | ON-CAMPUS & ONLINE I PRK 30,000

Part 1: Web Development

Learning Objectives:

• Install and configure WordPress
• Customize themes and plugins
• Manage content
• Build a fully functional website

Week 1: Introduction to WordPress

Overview and Installation: Using WordPress, Installation Through C Panel
Getting Started: Dashboard Overview, Editing Profile
Content Creation: Adding Blog Posts, Tags and Categories, Media and Comments
Customization Basics: Website Appearance

 

Week 2: Customizing Your WordPress Site

Widgets and Menus: Widgets, Menus
Advanced Customization: Theme Editor
Plugins and Extensions: Plugins
User Management and Settings: Users and Tools, Settings

 

Week 3: Building Your Website

Initial Setup: Building a Website Part 1
Developing Content: Building a Website Part 2, Building a Website Part 3
Finalizing Structure: Building a Website Part 4, Building a Website Part 5

 

Week 4: Advanced Topics and Project

SEO Basics: Importance of SEO
Security: Securing a WordPress Site
Performance Optimization: Optimizing Performance
Launching Your Site: Preparing and Launching
Project Presentation: Presenting and Feedback

 

Part 2: Search Engine Optimization (SEO)

Learning Objectives:

• Understand the fundamentals of SEO, including on-page and off-page optimization techniques
• Learn strategies for local SEO and Google My Business optimization
• Gain knowledge of technical SEO concepts and how to implement them for website improvement
• Develop skills in link building, content optimization, and SEO strategy development

 

Week 1: Introduction to SEO and On-Page Optimization

• Understanding SEO Basics
• Keyword Research
• On-Page SEO Fundamentals
• Content Optimization
• Technical SEO Basics

 

Week 2: Off-Page SEO and Link Building

• Off-Page SEO Introduction
• Link Building Strategies
• Guest Blogging and Outreach
• Social Media and SEO
• Monitoring and Reporting

 

Week 3: Local SEO and Google My Business Optimization

• Introduction to Local SEO
• Google My Business Setup
• Local Citations and Directories
• Reviews and Reputation Management
• Advanced Local SEO Tactics

 

Week 4: Technical SEO and Advanced Topics

• Advanced On-Page Optimization
• Website Audits and Technical Fixes
• Site Speed Optimization
• Mobile SEO Optimization
• SEO Strategy and Future Trends