Digital Marketing Certified Professional

Categories: Digital Marketing
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About Course

MASTERCLASS & BOOTCAMP  |  3 MONTHS  |  ON-CAMPUS & ONLINE  |  PKR. 35,000

The “Digital Marketer” Masterclass & Bootcamp offers an extensive curriculum covering various aspects of digital marketing. The course begins with a focus on social media marketing, delving into Instagram ads, social media ads on platforms like LinkedIn, and advertising with Meta (Instagram and Facebook). Participants will gain insights into social media management, Meta Business, and social media marketing campaigns. The SEO module covers fundamental concepts such as keyword research, on-page factors, SEO-friendly URL structures, heading tags, meta titles, and descriptions. The program also explores affiliate marketing, search intent, internal and external links, content marketing, and guest posting. Additionally, the course addresses local SEO, crawl budget optimization, and the EAT algorithm. Google AdWords is thoroughly covered, including display advertising, ad formats, extensions, and campaign optimization. The curriculum extends to email marketing, freelancing platforms like LinkedIn and Fiverr, providing a comprehensive foundation for participants to excel in the dynamic field of digital marketing.

What Will You Learn?

  • Social Media Mastery: Instagram, LinkedIn, Meta Ads for impactful campaigns.
  • Meta Business Introduction and effective Social Media Management strategies.
  • SEO Basics: Heading Tags, SEO-friendly URLs, Meta elements, and page optimization.
  • Keyword Excellence: Types, Research, Crafting Perfect Page Titles for optimization.
  • Affiliate Marketing Insights: Reverse Engineering, Search Intent, and effective Headings.
  • Internal SEO Tactics: Link Importance, Content Writing, Ranking for Multiple Keywords.
  • Google Analytics and Tag Manager Proficiency, distinguishing Keywords from Queries.
  • Content Marketing Strategies, Guest Posting, and understanding crawl budget and EAT algorithm.
  • Google AdWords Expertise: Display Ads, Extensions, Targeting, and Campaign Optimization.
  • Email Marketing Fundamentals: Opt-in Strategies, Freelancing Platforms like LinkedIn and Fiverr.

Course Content

Social Media Marketing

Meta & Advanced Facebook Ads

Search Engine Optimization (SEO)

Content Marketing

Google Adwords

Email Marketing

Youtube & Linkedin

Email Marketing

Freelancing