Web Development & SEO

About Course

MASTERCLASS & BOOTCAMP | 2 MONTHS | ON-CAMPUS & ONLINE I PRK 30,000

Part 1: Web Development

Learning Objectives:

Install and configure WordPress
Customize themes and plugins
Manage content
Build a fully functional website

Week 1: Introduction to WordPress

Overview and Installation: Using WordPress, Installation Through C Panel
Getting Started: Dashboard Overview, Editing Profile
Content Creation: Adding Blog Posts, Tags and Categories, Media and Comments
Customization Basics: Website Appearance

Week 2: Customizing Your WordPress Site

Widgets and Menus: Widgets, Menus
Advanced Customization: Theme Editor
Plugins and Extensions: Plugins
User Management and Settings: Users and Tools, Settings

Week 3: Building Your Website

Initial Setup: Building a Website Part 1
Developing Content: Building a Website Part 2, Building a Website Part 3
Finalizing Structure: Building a Website Part 4, Building a Website Part 5

Week 4: Advanced Topics and Project

SEO Basics: Importance of SEO
Security: Securing a WordPress Site
Performance Optimization: Optimizing Performance
Launching Your Site: Preparing and Launching
Project Presentation: Presenting and Feedback

Part 2: Search Engine Optimization (SEO)

Learning Objectives:

Understand the fundamentals of SEO, including on-page and off-page optimization techniques
Learn strategies for local SEO and Google My Business optimization
Gain knowledge of technical SEO concepts and how to implement them for website improvement
Develop skills in link building, content optimization, and SEO strategy development

Week 1: Introduction to SEO and On-Page Optimization

Understanding SEO Basics
Keyword Research
On-Page SEO Fundamentals
Content Optimization
Technical SEO Basics

Week 2: Off-Page SEO and Link Building

Off-Page SEO Introduction
Link Building Strategies
Guest Blogging and Outreach
Social Media and SEO
Monitoring and Reporting

Week 3: Local SEO and Google My Business Optimization

Introduction to Local SEO
Google My Business Setup
Local Citations and Directories
Reviews and Reputation Management
Advanced Local SEO Tactics

Week 4: Technical SEO and Advanced Topics

Advanced On-Page Optimization
Website Audits and Technical Fixes
Site Speed Optimization
Mobile SEO Optimization
SEO Strategy and Future Trends

eCommerce Essentials to Advanced: Understand the fundamentals of eCommerce and the dynamics of the Amazon platform.
Product Proficiency: Master product hunting techniques, both basic and advanced, to identify lucrative opportunities.
Agency Launchpad: Learn the essential steps for starting and freelancing in your agency, setting the stage for success.
Ad Campaign Mastery: Develop expertise in running advanced PPC campaigns for heightened product visibility and conversion.
Sustainable Growth: Acquire skills in team and task management, unlocking the keys to steady agency growth and long-term success.